‘Confusing’ milkshake consent video pulled from marketing campaign that value Australian authorities $3.8m | Relationships and intercourse schooling


The federal authorities spent practically half the $7.8m it allotted to its “Respect Matters” marketing campaign on a web site that included a “bizarre” video that taught intercourse consent by means of milkshakes, which has now been eliminated in response to widespread criticism.

In keeping with the federal government’s public contract database, the Division of Schooling paid a digital media company practically $3.8m to create the marketing campaign that included the video.

On Tuesday, the Division of Schooling took down the milkshake video – and one other video – citing “community and stakeholder feedback”.

The marketing campaign, referred to as The Good Society, was closely criticised on Monday for the “confusing” video, the place a younger lady smears a milkshake over a younger man’s face whereas telling him to “drink it all”.

The video, which goals to show faculty kids about intercourse consent, additionally attracts comparisons between “getting pizza” and “can I touch your butt?”

“When a person imposes their will on you, it’s as if they were moving the ‘Yes line’ over the ‘Maybe zone’ or the ‘End zone’, ignoring your rich inner world,” the video voiceover says. “And that’s not good.”

The schooling division’s secretary, Dr Michele Bruniges, mentioned two movies had been deleted and the remaining content material would “continue” to be “evaluated”.

“In response to community and stakeholder feedback, two videos have been removed from The Good Society website,” she mentioned.

“The website is designed to be a live and dynamic resource, with content added, removed, and modified, to ensure it remains current and appropriate.

“The department will continue to engage with experts to evaluate the materials that appear on the website to ensure they are fit for purpose and reflect current experiences and community issues.”

Developed as a part of the federal government’s Respect Issues program, The Good Society comprises greater than 350 sources together with movies, digital tales, podcasts and instructing supplies which are accessible to lecturers and college students.

In keeping with AusTender, the federal government paid media firm Liquid Interactive $3,790,600 for the marketing campaign. The unique contract revealed in 2017 was for $2,128,500, however this was elevated by $1.66m in April 2018.

The web site said the contract was for “Online learning solutions – Educating against Domestic Violence measure” protecting the interval 28 June, 2017 to 28 June, 2019.

Earlier in April, the schooling minister Alan Tudge and the social companies minister, Anne Ruston, mentioned a complete of $7.8m had been invested within the Respect Issues program, that means the contract with Liquid Interactive accounted for 48.5% of whole funding.

The Respect Issues program was introduced in 2015 as a part of the federal government’s nationwide plan to cut back violence towards ladies and youngsters.

It started with an preliminary funding of $5m as a part of the 2015 Ladies’s Security Package deal. An extra $2.8m was dedicated in March 2019.

“The Australian government has invested $7.8m in the Respect Matters program to support and promote positive attitudes, behaviours and equality in schools to help prevent domestic, family, and sexual violence,” Tudge and Ruston mentioned in a joint assertion in April.

The director of Finish Rape on Campus, Sharna Bremner, informed Guardian Australia on Monday the movies have been “bizarre” and “really trivialise an incredibly serious issue”.

The broadly shared milkshake video includes an idea referred to as “the field model”, the place college students are proven a picture of a soccer subject to clarify how shared selections are made.

However Bremner mentioned neither she, nor different rape prevention consultants she has spoken to, had heard of the sphere mannequin.

One of many creators of the BBC British comedy collection Look Round You, which made deliberately dangerous parody academic movies, mentioned the milkshake video was the “worst” instance of the shape.

“Worst use – for so many reasons – of Look Around You ‘borrowing’ I’ve ever seen,” Robert Popper tweeted.

On Monday, the Division of Schooling informed Guardian Australia: “Content on The Good Society website was created by experts and reviewed by a Resource Review Group of subject matter experts. Community members, teachers, and school leaders were also consulted to ensure the content was engaging for students and consistent with community standards.”

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