Dior’s New Video Sequence Champions Girls in Energy

Marie Claire

Photograph credit score: Design by Bridget Burns

From Marie Claire

On Worldwide Girls’s Day, Dior introduced a brand new chapter in its feminine empowerment initiative, utilizing the hashtags #DiorStandsWithWomen and #DiorChinUp. Charlize Theron, the longtime face of Dior’s iconic J’adore fragrance, is working with the model via her basis, Charlize Theron Africa Outreach Program (CTAOP), to assist fund college scholarships for ladies in Sub-Saharan Africa.

To spotlight the marketing campaign, Dior created movies to amplify the voices of passionate, highly effective girls, together with actress-activists Natalie Portman and Yara Shahidi, architect India Mahdavi, and determine skater Kim Yuna, amongst others. The hope is to encourage optimistic impacts on the planet and convey consideration to their particular person causes.

The total collection of movies and tales from this unbelievable group of girls is on the market on Dior’s web site.

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