She helped Patricia Neal, Karl Malden, Anna Maria Alberghetti, Rod Serling and Mel Brooks get work in TV spots.
Merrill Jonas, a casting director who helped place such stars as Patricia Neal, Karl Malden, Anna Maria Alberghetti and Mel Brooks in TV commercials, has died. She was 96.
Jonas died Thursday after a protracted sickness on the Movement Image & Tv Nation Home and Hospital in Woodland Hills, her son, Garrett Glaser, mentioned.
Jonas herself was a TV actress and on-camera pitchwoman within the 1950s and ’60s, showing in additional than 35 spots. A few of her traces in her advert campaigns grew to become well-known, together with “Mom, please! I might somewhat do it myself!” for Anacin ache reliever and “Melts in your mouth, not in your arms” for M&M candies.
After a number of years within the ’60s as private assistant to Jerry Leider, senior associate in control of worldwide tv packaging at Ashley Well-known Company, Jonas transitioned to TV casting.
By the early ’70s, she was head of the casting division at Ogilvy & Mather in New York. She led a six-person staff that forged greater than 100 commercials that includes celebrities together with Neal (Maxim instantaneous espresso), Malden (American Specific playing cards, “Do not go away house with out it”), Alberghetti (Good Seasons salad dressing, “Delicioso Good Seasons!”), Sonny & Cher, musician Ravi Shankar and tennis nice Arthur Ashe.
Later, as director of the commercials division at expertise company Artistic Administration Associates, Jonas negotiated commercials for Jackie Gleason (New York Financial institution for Financial savings), Al Hirt (Toyota), Rod Serling (Westinghouse, Producers Hanover), Zero Mostel (Hamilton Seashore, Instructor’s Scotch), Florence Henderson (SC Johnson) and Mel Brooks (BIC banana pens, Tang).
In 1974, she opened her personal company, Movie star Casting Associates, and executed offers for NBC broadcaster Frank Blair (Bayer aspirin, Cessna), actress Phyllis Newman (Scott Paper Co.), pianist Peter Duchin (Interwoven socks), sports activities greats Pete Rose and Dan Pastorini (Dutch Masters cigars) and others.
Raised in Boston, Jonas joined the U.S. Girls Marines in Washington after graduating from highschool. Upon launch as a corporal in 1944, she moved to Manhattan and landed a job on the dwell CBS Radio musical quiz present Grand Slam. She joined the workers of NBC’s The Eddie Condon Present in 1949.
Jonas transitioned to public relations work within the mid-’50s, becoming a member of Radio Free Europe and producing occasions for the U.S. Committee for the United Nations and the American Council on NATO. In the meantime, she appeared on such collection as CBS’ Suspense and Dupont Present of the Month and ABC’s Bare Metropolis.
Her two marriages led to divorce. Survivors embrace her youngsters, Gail and Garrett, and a grandson, Bennett. A memorial service in Los Angeles is deliberate for late summer season.