Between final yr’s Tremendous Bowl and final night time’s Tremendous Bowl, the nation has been plagued with a pandemic and political unrest, with most of us doing little to no socializing of the bodily kind. The extra issues change, nonetheless, the extra they keep the identical. The Tremendous Bowl LV advertisements have been suffering from gimmicks, movie star appearances, references to ubiquitous and/or traditional moments in popular culture, and extra. One factor that was newish: extra severe advertisements that alluded to the pandemic (Ford) and political division (Jeep). Listed here are those that stood out.
Timothée Chalamet tapped into his bizarre facet as Edgar Scissorhands for Cadillac. Past his expertise—and his hair—the factor that drives Chalamet’s magnetic attraction is his easy however in the end very bizarre ’90s aesthetic. His complete vibe is the most well liked man in school, who, for some purpose, performs hacky sack at lunch and possibly listens to early-2000s emo when he units his Spotify to non-public, which is all the time. In a new Tremendous Bowl business for the Cadillac LYRIQ, an electrical automotive, Chalamet stars as Edgar Scissorhands, the son of Edward Scissorhands, and Winona Ryder reprises her function from the 1990 Tim Burton movie as Kim Boggs, Edgar’s mother. Fortunately, Johnny Depp just isn’t in it. The advert lets Chalamet do what he does greatest, which is be Timothée Chalamet. It additionally lets him categorical how bizarre he’s. If Chalamet makes a profession pivot into bizarre and freaky, it’s due to Edgar Scissorhands, and GQ could need to personally thank Cadillac for making it occur.
Bruce Springsteen tried to deliver America collectively in a Jeep. For those who do not kind bizarre parasocial relationships with multimillionaire celebrities you don’t know, you received’t have a meltdown after they star in an advert that makes you name their politics into query. However then there’ll come a time when Bruce Springsteen decides to do his first business ever. The 2-minute spot for Jeeps and Centrism™, set at a church within the literal middle of the nation, was a groan-inducing pander to rural voters. We’ll simply need to chalk it as much as Springsteen’s Western Stars part—he was even carrying the trademark double jacket. Name us when the Jeep will get again to New Jersey.
Fiverr cleverly spoofed considered one of Trump’s most chaotic failures. Poking enjoyable on the “4 Seasons Complete Landscaping” postelection Trump/Giuliani fiasco, this business was sharp, witty, and memorable. Fiverr even went the gap by that includes the precise landscaping firm within the advert. Fiverr’s mission as an organization is connecting folks to small companies and freelancers, and past the joke, their business truly showcased that there’s extra to 4 Seasons than simply prime meme potential.
Tide referenced a top-five George Costanza stunt. Jason Alexander on a hoodie looks as if a fever dream of an idea. It truly was the crux of a memorable advert for Tide detergent, as we noticed the timeline of the…esoteric piece of clothes over varied skirmishes and washes. What actually elevated this advert was the music. The theme to “The Greatest American Hero” blasted in the background, and true Seinfeld heads were likely spitting out their nachos/beers as they made the connection to George Costanza’s answering-machine bit. Nostalgia is always a great cheat code when used correctly.
Reddit made a big splash with the shortest ad. This ad was just five seconds long, but it may have had the most impact. In lieu of Reddit traders “going to the moon” and waging war with hedge funds, the social media site blew its entire marketing budget on a five-second ad highlighting the GameStop saga, and how Reddit as a community can bring people together. Yes, you’re probably sick of hearing about “stonks.” You may have even missed the ad. But Reddit’s strategy here—an ad so brief that people feel compelled to rewind or look it up to see what they missed—was clever.
Bud Light delivered the ultimate blast from the past, and it was actually okay. Bud Light clearly didn’t pay attention to annual complaints about ads stuffed with forced celebrity cameos, as the brand gathered hundreds of actors from past ads to help a fallen Bud Light truck recover its payload. Cedric the Entertainer, the Bud Knight, Post Malone, the real Man of Genius Singer, and countless others all made cameos, but instead of contributing to celebrity ad fatigue or laziness, it worked. Just off nostalgia alone, this ad is a hit. The “I loved you, man” man on the very finish was the icing on the cake.
Squarespace flipped a Dolly Parton traditional with unintentional irony. Parton’s “9 to 5” was retooled for this spot as “5 to 9” in an effort to make the case that Squarespace permits employees with facet hustles to advertise their extracurricular gigs. The unique tune is a working-class anthem, so flipping it like that is begging for critiques about how brutal it’s that many individuals now want these facet hustles to outlive. Nonetheless, it’s Dolly Parton, and that’s virtually sufficient to take your thoughts off of the realities of the trendy American financial system.