- The commercials throughout Sunday’s Tremendous Bowl LV featured corporations from Ford to Uber Eats to Robinhood.
- A few of the most talked-about advertisements included a 5-second Reddit spot and a weird tune from Oatly.
- We rounded up one of the best — and worst — Tremendous Bowl advertisements this 12 months.
- Go to the Enterprise part of Insider for extra tales.
The Tremendous Bowl regarded totally different this 12 months. Some large manufacturers like Budweiser sat it out, and the Kansas Metropolis Chiefs and Tampa Bay Buccaneers performed to a spaced-out stadium stuffed with cardboard-cutouts in between actual individuals.
However even a pandemic did not cease the Tremendous Bowl commercials.
From the hits to the misses, this is your breakdown of one of the best and worst of 2021’s Tremendous Bowl advert choices.
Cadillac – ScissorHands Free
Cadillac commissioned Winona Ryder to reprise her position as Edward Scissorhands’ girlfriend Kim Boggs, and slotted in Timothée Chalamet to play her son Edgar in a business for the model’s self-driving automobiles. Judging by the Timothée cult of persona, this one made fairly the splash.
Ford – End Robust
Tremendous Bowl advertisements had the troublesome job this 12 months of determining the right way to tackle the pandemic. This Ford advert selected to face it head-on and give attention to Ford’s PPE donation efforts.
Fiverr – Alternative Knocks
Fiverr, a platform that connects freelancers to gigs, poked enjoyable at certainly one of 2020’s most weird political moments by setting its business at Philadelphia’s 4 Seasons Complete Landscaping, the unintentional location of a Trump marketing campaign post-election press convention.
Squarespace – “5 to 9” by Dolly Parton
Dolly Parton rewrote her iconic tune for a business with Squarespace that sings the praises of the after-work hustle. Although the advert extols the gig financial system and will recommend a potential future the place we’ll by no means cease working, it is nonetheless Dolly, so it is nonetheless pleasant.
Cheetos – It Wasn’t Me
Movie star couple Ashton Kutcher and Mila Kunis are joined by Shaggy on this advert, which includes a replay of his traditional “It Wasn’t Me” themed round Kunis stealing Kutcher’s Cheetos. Look, it is catchy. And information from Unruly reveals a 67% buy intent by shoppers after watching.
Michelob Extremely – Glad
This advert spot options numerous athletes having a great time and an actually-kind-of-uplifting voiceover.
Toyota – Jessica Lengthy’s Story | Upstream
The automotive firm’s highlight on Paralympic swimmer Jessica Lengthy was some of the overtly emotional of the night, and folks responded. Based on information from Unruly, the advert had an emotional depth rating of 63%.
Oatly – Wow No Cow
This advert was maybe the strangest of the evening, that includes nothing however the oat milk firm’s CEO singing and taking part in an electrical keyboard in the midst of a subject, however it was additionally actually some of the memorable.
State Farm – Drake from State Farm
Jake from State Farm and Drake from State Farm! Get it? It rhymes. Regardless of the plain pun, Drake’s cameo was nonetheless a enjoyable twist. And engagement elevated 631% after the advert aired, Talkwalker reported.
This five-second, blink-and-you’ll-miss it slide from Reddit shouts out the day-traders on WallStreetBets who made market waves with GameStop and different shares. CNN reported that the advert aired in 9 of the 10 prime metro markets in America, comprising most main cities.
—💥 Katie Martell (@KatieMartell) February 8, 2021
Doritos 3D – Flat Matthew
A 2D Matthew McConaghey trudges round city till he finds 3D Doritos to carry him again to life. The animation of “Flat Matthew” appears like one thing akin to physique horror.
Robinhood – We’re all buyers
Robinhood’s Tremendous Bowl advert focuses on the model’s said mission of creating investing simpler for on a regular basis individuals, however the messaging felt a tad misplaced after Robinhood’s tumultuous January.
Oikos – #PROFACE
Oikos Greek Yogurt’s advert featured close-ups of athletes’ faces as they strained to carry heavy weights and touted the model’s excessive protein content material, however the pretty apparent pun appeared to have little to do with the model itself.
Bud Mild Seltzer Lemonade – Final Yr’s Lemons
2020 sucked! Get it? This dramatization of the “lemon” of a 12 months winked on the pandemic however got here throughout as a bit much less self-aware than different commercials that addressed the seriousness of COVID-19.
Hellman’s – Fairy Godmayo
The mayo model’s advert was effective, however not a very memorable, use of Amy Schumer.
Mercari – Get Your Unused Issues Again within the Sport
Mercari, a web-based market the place you should purchase and promote just about something, aired a really literal advert that includes a popcorn machine being offered and reused. It wasn’t something dangerous, simply meh.
Sketchers – To the Max
This advert options Candice and Tony Romo consuming large sandwiches and sleeping on a stack of mattresses a la Princess and the Pea with the intention to talk that, sure, Sketchers are actually that delicate. It isn’t probably the most participating of this 12 months’s lineup.
This reprisal of “Wayne’s World” options Cardi B, all the time pleasant, however the branding of “Eat Native” at a time when many native eating places are struggling partially as a result of Uber Eats fee charges struck shoppers as considerably cynical. Information from Talkwalker reveals a 65% unfavorable sentiment in direction of the meals supply arm of Uber.
NFL – As One
The NFL’s advert makes an attempt to resurrect Vince Lombardi and to ship a bunch of inspiring speeches, however within the wake of complaints over how the NFL treats Black athletes, it rang considerably hole.
Hulu / Disney+ / ESPN+ – Get Your Stream on With The Disney Bundle
This comparatively easy advert splicing up reveals on Hulu, Disney+, and ESPN+ was simply effective, however for a Tremendous Bowl, why not add a bit extra panache?