Common and LEGO launch augmented actuality music video making app, VIDIYO

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Universal and LEGO launch augmented reality music video making app, VIDIYO

When  Common Music Group” href=”https://www.musicbusinessworldwide.com/companies/universal-music-group/” goal=”_blank” rel=”noopener”>Common Music Group inked a take care of Denmark-born toy agency LEGO again in April 2020, the businesses promised “a new interactive way of inspiring the next generation of fans and creative visionaries”.

It was introduced that the deal could be based mostly across the growth of a brand new suite of LEGO merchandise launching in 2021, however no additional particulars have been confirmed.

The 2 firms have now introduced that new product: “an innovative music video maker experience” referred to as LEGO VIDIYO, not dissimilar from short-form video apps like TikTok, however accessed by way of “a unique mashup” of LEGO components, minifigures, music, augmented actuality and a brand new app.

Aimed toward kids aged 7 -10, LEGO VIDIYO is described in a press launch as “a brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits” from UMG artists.

VIDIYO works by deciding on a tune within the App from a wide range of UMG artists, together with “both contemporary chart toppers and instantly recognisable classics”.

You then create your band from a set of latest LEGO minifigures, which may be customised in numerous scales via AR know-how within the VIDIYO App.

Particular results corresponding to confetti showers and X-ray imaginative and prescient may also be added utilizing ‘BeatBits’, that are new adorned 2×2 sq. LEGO components, which as soon as scanned unlock digital results that allow you to management every thing from video and music kinds to scene results.



Hitting the chosen BeatBits within the App will set off dance strikes and audio/video results in a 60 second efficiency, which may be trimmed down to five, 10, 15 or 20 second shareable clips.

Clips can then be uploaded to the App feed, however solely as soon as the content material has handed moderation.

LEGO reiterates that “any content featuring personally-identifiable information, such as children starring in the video, will not be approved for App feed upload”.

The primary LEGO VIDIYO merchandise might be obtainable in most nations all over the world from March 1.

“LEGO VIDIYO is a great way for millions of kids to discover new music and get closer to their favourite artists while learning and connecting through play.”

Olivier Robert-Murphy, Common Music Group” href=”https://www.musicbusinessworldwide.com/companies/universal-music-group/”>Universal Music Group

Olivier Robert-Murphy, Govt Vice President, Common Music Group and Manufacturers added: “By this progressive world partnership – with the facility of music and play harnessed to help early growth of creativity – kids across the globe will have the ability to specific themselves as they stage, direct, carry out, and share their music movies.

“LEGO VIDIYO is a great way for millions of kids to discover new music and get closer to their favourite artists while learning and connecting through play.”

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves.”

Julia Goldin, the LEGO Group

Julia Goldin, Chief Advertising Officer, the LEGO Group, mentioned: “We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves.”

“Analysis reveals over three quarters (79%*) of fogeys globally want their kids had extra artistic confidence, so we’re launching LEGO VIDYO to assist make that occur.

“We know children are always chasing new ways to experiment creatively, and LEGO VIDIYO is here to help all kids with a passion for music unleash their creativity through LEGO building and music video production. We can’t wait to see what they come up with!”Music Enterprise Worldwide

Filmy Online

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