After a yr of trying to find a house in Oakland, Calif., for his or her rising household, know-how government Jack Hirsch and his spouse Kie Hirsch discovered the proper place in November—a captivating 1930s Spanish Colonial Revival-style three-bedroom in a family-friendly neighborhood within the metropolis’s foothills. However there was one drawback: Like many U.S. residence consumers in 2020, that they had loads of competitors.
In a bid to make their provide stand out within the midst of a three-way bidding warfare, Ms. Hirsch leveraged her in depth information of rock music.
Ms. Hirsch was satisfied that the sellers have been rock music followers, too. Throughout excursions of the property, she noticed vinyl information by the B-52s, Neil Younger and U2, a set of bongo drums, a guitar and a keyboard. They displayed a shadow field crammed with previous live performance tickets. She noticed a gap.
For his or her first provide, the Hirsches submitted a bid of $1,450,138 precisely. Whereas it appeared, particularly to their mortgage dealer, like an oddly particular quantity, the 138 on the finish was a reference to the 1978 tune “We Are 138” by the punk rock band Misfits, Ms. Hirsch mentioned. For his or her second provide, they bid $1,471,979, a reference to the tune 1979 by The Smashing Pumpkins. Their last provide of $1,486,753.09, a nod to the 1981 tune “867-5309/Jenny” by Tommy Tutone, was accepted. The deal has since closed efficiently.
“I thought it was a long shot but maybe, just maybe, they would get it,” mentioned Ms. Hirsch, 33. She and her husband, 37, have been upset they have been outbid on a house beforehand and nearly gave up their search. “We were trying to speak to them through the numbers.”