How this Youtuber, mannequin, and anchor determined to launch a world video manufacturing platform


Generally, all it takes to search out your ardour is to attach the dots. That is what Lakshmi Rebecca did to dream huge, and run a million-dollar startup, Purple Bangle. Lakshmi tried her fingers at YouTube, journalism, writing, documentaries and social work, solely to find the behind-the-scenes chaos in video manufacturing trade. The chaos, although, led to a eureka second – the thought to begin Purple Bangle, a cloud video manufacturing platform which supplies end-to-end video manufacturing capabilities throughout codecs and on-demand video crews internationally. 

Began in January 2017 by Lakshmi Rebecca and Sunil Patrapati, Bengaluru-based Purple Bangle is a SaaS platform which mixes video collaboration and venture administration applied sciences with a curated community of worldwide filmmakers and strategic on-ground studios. In three years, the corporate has clocked million-dollar income and is a worthwhile entity.      

The turning level

In 1998, Lakshmi dropped out of in the course of her diploma course at Stella Maris in Chennai to determine her calling. Dabbling in social work for a while, she moved on to do different issues. “I was at one point a researcher, contributing to documentaries for BBC and Discovery. Then for some time, I became an investigative journalist and worked in India, UK, and SriLanka, then I became a model, and then anchor,” says Lakshmi.

She provides that she went overseas to check worldwide advertising and marketing in 2008, and labored for a really brief time earlier than returning to India, when she realised the frequent thread to connecting all that she has been doing by the years – content material and storytelling.

As soon as again in India, she began her YouTube channel in 2011 referred to as The Lakshmi Rebecca Present, however as that didn’t make a lot cash, Lakshmi began creating content material for others and labored as each a Youtuber and a manufacturing home. “After five years of doing this, I thought why not dream something big.”

“The whole video production industry was a lot like how the cab market used to be before Ola and Uber launched in India. In the video industry, every company or enterprise needs some kind of video, and we realised how collaborative this industry can be. So I decided to set up a platform to organise the video production segment, and started hunting for co-founders,” she says.

Lakshmi roped in her previous buddy Sunil. “Sunil had a cushy corporate job, and was leading quite a settled life in Chennai with family. I never imagined he would leave such a comfortable life to take on this responsibility,” she remarks. Sunil is the CTO of the corporate and takes care of know-how.

 The product 

The thought started with a platform, and likewise included a crew vetted by Purple Bangle. It then developed right into a full stack SaaS answer which gives an entire managed service, with a powerful know-how basis.

“The only solution to put it’s – you may get any sort of video made wherever on this planet over a cloud with out hiring a crew” says Lakshmi.

“We bring together experienced filmmakers and creative folks from across the world, and organise them into crews,” she provides. The corporate’s curated community of filmmakers is unfold throughout India, USA, UK, Europe, Africa, South East Asia, Australia, the Center East and extra. Purple Bangle has a crew of 23 folks together with the co-founders, and has about 800 collaborators throughout the globe.


Explaining the mannequin, Lakshmi says, when a shopper logs into the platform and creates a quick, Purple Bangle takes over from there. The corporate organises the shoot, creates whole shoot briefs similar to safety clearances, insurance coverage papers, approvals, lighting and framing particulars and so forth. “We have technical guidelines for these, then the shoot happens, footage gets uploaded to the platform, and is finally delivered to the client. It is sometimes edited and sometimes raw, as per the client’s demand,” Lakshmi explains. 

The Enterprise image 

The startup’s turnover is to the tune of $ 1 million, and it additionally turned worthwhile in the identical 12 months it was launched. A few of its shoppers embody Certainly, Microsoft, Swiggy, Sequoia, SPAR Hypermarket, Vymo, Capillary Applied sciences, myGate, HealthifyMe, RMZ and Groupon .

In 2019, the corporate did 85 end-to-end movies and 47 shoots. This 12 months, it has delivered over 120 movies, and 30 extra on this quarter’s pipeline. “The number of shoots have dropped to seven this year, because of the pandemic,” tells Lakshmi.

Funding and Future Plans

The platform has attracted traders similar to Mukesh Bansal, founding father of Myntra, and Sunita Maheshwari, co-founder of Teleradiology Answer. Lakshmi says, the corporate is engaged on scale, crew, tech, and milestones earlier than going for the subsequent spherical of funding.

Lakshmi says they’re aiming to double the income by strengthening its advertising and marketing and gross sales. Including images to its companies can be on the plan. Lakshmi concludes that, “we are not doing anything new over there, we’re just making our industry a lot more efficient.”

Filmy Online


Please enter your comment!
Please enter your name here