When is a industrial not only a industrial? Quick meals model KFC and Lifetime answered that query on Monday with information of a venture referred to as A Recipe for Seduction, a parody quick movie performed within the spirit of the community’s soapy thrillers—with Mario Lopez as Colonel Harland Sanders.
A trailer for the “film,” which debuts Sunday at 12 p.m. ET on Lifetime, reveals Lopez enjoying a horny model of the famed mascot who runs afoul of nefarious, high-class elitists who wish to steal his fried hen recipe. In a press launch saying the venture, KFC described A Recipe for Seduction as stuffed with “mystery, suspense, deception, ‘fowl’ play and—at the heart of it all—love and fried chicken.”
“We know what audiences love about Lifetime movies, so our creative team took the lead on scripting the story to make sure it had the same sensibilities and struck all the beats of a Lifetime Original movie—from romance to drama to intrigue,” David DeSocio, govt VP of advert gross sales advertising and partnerships at A+E Networks, which owns Lifetime, mentioned in an interview. “Then KFC added their brand elements and the cast brought it all to life.”
A Recipe for Seduction was conceptualized greater than 18 months in the past, however solely simply filmed this previous October amid strict coronavirus protocols, Advert Age reported.
Evidently, the inventive advertising ploy has been successful to date on social media. Lopez himself was a trending matter on Twitter by Monday afternoon on the East Coast, and various customers have been greater than prepared to crack jokes in regards to the deliberately tacky venture.
Lifetime has was the skid of its status earlier than, maybe most famously when the community produced a largely straight model of its typical fare with Will Ferrell and Kristen Wiig in starring roles. That film, A Lethal Adoption, was launched in 2015; Ferrell later referred to as it considered one of his favourite tasks ever, “partly because it completely baffles maybe 80 percent of the audience,” he mentioned in 2017.
As for Lopez, he’s loved a minor renaissance within the waning days of 2020. Along with enjoying Col. Sanders for the KFC advert, he additionally not too long ago earned sturdy reward for revisiting his breakout function of A.C. Slater within the sharply satirical Saved by the Bell reboot.
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