Should you ask somebody who makes high quality online game content material on YouTube, a number of names are prone to pop up: NakeyJakey, Errant Sign, Mega64, and naturally, my private favourite monotone comic, Dunkey. And but, when in comparison with YouTube’s larger gaming channels, like Markiplier or DanTDM, these beloved channels are a lot smaller, each by way of viewers and output.
I’m not making an attempt to be imply right here. That is all one thing that Dunkey has lately dropped at the forefront of the dialog with a provocative add titled “I’m Done Making Good Videos.” Within the video, the YouTuber pulls again the content-creation curtain on his channel, and whereas a lot of it comes off as tongue-in-cheek, there’s a kernel of fact to every thing he says. It’s probably the most candid and eye-opening issues any YouTuber has made in 2020.
“I look around at the current YouTube landscape and I don’t really see a future for my type of videos anymore,” Dunkey begins. “As an artist, that pursuit of trying to be the best, it’s good for your soul, but it’s not really good for your bank account. Uncle Dunkey is getting old now, and I gotta start thinking about my mental health, my family, and how am I gonna start generating some money off of this channel? I’ve had my foot all the way down on the pedal for years and I still can’t keep up.”
He goes on to say that, regardless of his efforts, he struggles to make even 4 movies a month, particularly in comparison with channels who make each day uploads. Some larger channels do much more than that.
The distinction, in fact, is that giant channels usually rent whole groups to assist with sure points of content material creation, from enhancing to YouTube optimization. Movies which are fastidiously crafted could have been what made YouTube interesting throughout the early days, however in the event you truly need to generate income now, grind and churn turns into inevitable. And even with a group propping you up, almost everybody finally ends up taking part in Minecraft at one level or one other, even when they swear they by no means will. It’s simply what you need to do to outlive.
Right here’s the place it will get significantly fascinating. In that very same video, Dunkey says that, so as to make more cash, he’s going to begin outsourcing a number of the grunt work of video creation, and also will undertake new codecs which are confirmed to work on the platform. It comes off as a joke — the businesses that he lists because the employed assist don’t exist, for one. And the content material that he describes, like “drama” protection and Minecraft movies, are usually not Dunkey’s normal fare. On the time, it appeared like he was simply making some extent about what types of movies the platform likes to advertise, and what tends to populate YouTube’s “trending” web page.
However then Dunkey truly went forward and uploaded precisely what he mentioned he would, on the schedule that he proposed. If you click on, although, you come to seek out that these, too, are part of the gag. Technically, for instance, he made a response video with a face cam and every thing, however the footage is extraordinarily quick and ends after a poster unceremoniously falls to the bottom. The Minecraft video, which has a clickbait title harking back to the “Uber Driver Sucked Me Off??” meme, is definitely about Tremendous Smash Bros. Final. And the Amongst Us video incorporates a ridiculous 1v1 content material the place the gamers take turns asking one another in the event that they’re the imposter, rounds ending nearly instantly after they start. They aren’t nice movies per se.
And you recognize what the wild factor is? The standard didn’t matter. All of those movies have carried out higher than what Dunkey normally uploads, with a few them even hitting the “trending” web page on YouTube. Regardless of being jokes, and regardless of arguably made for the bottom widespread denominator.
In an electronic mail, Dunkey’s spouse Leah (jokingly) advised Polygon that whereas the content material creator was too busy to reply questions due to his new schedule, she might summarize his emotions concerning the stunt:
Total, he’s feeling frustrations in regards to the present Youtube panorama and apprehensive in regards to the future. Whereas we’re doing properly now, it looks like that might shortly change due to the best way mega channels with each day uploads are taking on extra on a regular basis. Coupled with the unhappy feeling when he and different channels put plenty of thought and energy into their movies solely to be overshadowed by the most recent developments and low effort stuff, its resulted in his new add schedule.
The feedback beneath Dunkey’s newest movies, in the meantime, do an excellent job of summarizing how bewildering the entire scheme is.
“It’s honestly hilariously sad how, his older videos that were made with so much effort usually averaged 1 mil views in a week, while these newer troll episodes with little effort, make trending every time,” one remark says.
“I love that he’s mocking the broken system and while also making a ton of money,” one other opined.
It appears seemingly that the comic will, sooner or later, return again to his recurrently scheduled programming. Whereas none of what’s transpired to this point is stunning — in fact the most popular recreation on earth proper now, Amongst Us, will carry out higher than a extra area of interest recreation, like Spelunky 2 — Dunkey’s vulnerability about YouTube as a platform and his place in it’s exceptional and price a hear.