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NASHVILLE, Tenn. – From skateboarding to Fleetwood Mac to studying Cardi B’s rump-shaking choreography, TikTok customers bought inventive in a pandemic 12 months with new songs, dances and memes in 60 seconds or much less.
The social media video app this week shared its record of prime 100 movies, creators and tendencies in America throughout 2020, recapping a 12 months of viral movies that have been generally a wanted distraction in a tumultuous 12 months.
“The through line is that these are videos that brought joy and inspiration to millions of Americans in a year that has been a bit of a whirlwind for everyone as we all try to figure it out,” stated Kudzi Chikumbu, director of creator group at TikTok.
The platform has been broadly related to Era Z and millennials who experiment with the app’s digital results like inexperienced screens and influencers who’ve launched careers primarily based on the shared movies.
The Weeknd’s “Blinding Lights” and Jason Derulo’s “Savage Love” impressed TikTok dance challenges that made them among the many prime songs used on the app, in addition to the not-safe-for-grandma “WAP” by Cardi B and Megan Thee Stallion.
For some TikTok creators, the pandemic itself turned inspiration to create a reference to different customers. Comic Caitlin Reilly used the app throughout quarantine to make enjoyable of these annoying coworkers on Zoom for one of many prime favored movies. And rapper Curtis Roach made an anthem for the countless days at dwelling together with his tune and meme “Bored in the House.”
The second most popular video was an Idaho man named Nathan Apodaca who shot to fame after casually and coolly belting out “Dreams” by Fleetwod Mac whereas skateboarding on an interstate.
“It’s really about capturing an essence and a moment,” stated Chikumbu of Apodaca’s video. “What Gen Z would call ‘immaculate vibes.’”
However probably the most favored TikTok video is definitely even tougher to clarify to those that have not used the app. Bella Poarch, who has 45 million followers, created a easy however cute lip synch video with just a few seconds of well-timed head nods and eye rolls.
“She’s gone on to create a lot of more dances and facial expressions and launching her own businesses and really turning her art form into her career,” said Chikumbu.
While the app might be geared toward youth, Chikumbu said that the growth of TikTok this year has pushed it more into mainstream culture.
“You’re seeing everyone from the teenager to the college students with their parents and then their grandparents all making videos,” stated Chikumbu. “And now TikTok actually transcends generations, significantly on this 12 months when individuals had lots of time to dig in and never solely watch, however strive.”