In an enormous shakeup for the film business, 17 main movies from Warner Bros. will all debut on the streaming service HBO Max the identical day they hit theaters within the US.
The beautiful announcement from the studio’s mum or dad, WarnerMedia, is supposed to deal with the continued pandemic. The corporate is anticipating COVID-19 will maintain most American moviegoers at residence into 2021, regardless of the upcoming vaccines, which is able to nonetheless take months to roll out.
Films coming to HBO Max will embody Dune, The Matrix 4, House Jam: A New Legacy, Godzilla vs. Kong, and Tom & Jerry, amongst others. No further value will likely be added. Nevertheless, the movies will solely be accessible on the streaming service for one month. After that, shoppers must watch the flicks in theaters, or look forward to a future digital launch.
“We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Pictures Group,” stated WarnerMedia Studios CEO Ann Sarnoff in at the moment’s announcement.
The choice will probably upset theater operators, together with the most important chain, AMC, which has been struggling to remain afloat throughout the pandemic. It’s been hoping moviegoers will ultimately return in droves as soon as a COVID-19 vaccine begins to roll out. Nevertheless, WarnerMedia is indicating Hollywood studios can now not stand nonetheless and postpone their greatest flicks.
“No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the US will likely operate at reduced capacity throughout 2021,” she stated.
“Our content material is extraordinarily invaluable, until it’s sitting on a shelf not being seen by anybody,” added WarnerMedia CEO Jason Kilar.
On the similar time, the deal is predicted to be an enormous boon for HBO Max. The $15-a-month service is already going to completely stream the brand new movie Surprise Girl 1984 on Dec. 25 because it additionally performs in theaters. Now WarnerMedia is basically increasing the technique to its main movie releases for 2021.
Sarnoff known as the distinctive one-year plan a “win-win” for stakeholders, nevertheless it’s unclear if Warner Bros. is providing theater operators a lower of the income from HBO Max. All of the upcoming blockbusters proven on the service will likely be viewable at 4K HDR high quality.