Spotify’s Tales ought to function music strategies, not artists’ video messages

Spotify’s Stories should feature music suggestions, not artists’ video messages

Should you’re not over Twitter‘s shaky Fleets rollout, I’ve extra “Stories” information for you. After social networks starting from Fb to LinkedIn have adopted this format, music streaming big Spotify is testing the waters with ephemeral photographs and movies function.

As Twitter person TmarTn famous, in case you seek for the Christmas Hits playlist on Spotify‘s mobile app, you’ll see the Tales function pop up on the corporate’s emblem. As you possibly can see within the clip beneath, at the moment, it’s a group of video messages from totally different artists.

This isn’t the primary time Spotify is experimenting with this format. Final yr, it gave entry to some artists to share insights into their music-making course of by way of tales.

[Read: How to build a search engine for criminal data]

I feel Tales on Spotify isn’t a foul thought. However I’m simply not all for watching video messages from artists there; I may catch these on Instagram. But when I may take a look at tune suggestions from of us I comply with on Spotify and tune in immediately throughout the app, I’d use the hell out of the Tales function.

To be clear, I’m not suggesting Spotify Tales must be obtainable to everybody within the present format. I don’t need to see movies of individuals on a music streaming platform. Simply let me see music suggestions — each from artists and my buddies.

The corporate already permits you to share a tune on different social networks comparable to Snapchat and Instagram. If Spotify may additionally leverage its 300 million+ person base to create connections between them and gasoline extra natural music discovery, that might preserve folks glued to the app for longer.

Presently, it’s potential to comply with your folks and artists on Spotify. However you possibly can solely take a look at what they’re listening to on its desktop app. The Tales format can fill that lack of deep social connections on the platform in a significant manner. Spotify, in case you’re on this thought, have your folks name my folks.

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Printed November 30, 2020 — 06:17 UTC

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