The HBO Max app for Amazon’s units will likely be obtainable Tuesday, Nov. 17. The launch will convey WarnerMedia’s flagship direct-to-consumer product to Amazon’s estimated 40 million-plus energetic Fireplace TV customers in addition to the corporate’s Fireplace pill clients.
For now, HBO Max stays unavailable on the Roku platform, which had about 46 million energetic accounts for its units as of the tip of Q3.
Phrases of WarnerMedia’s cope with Amazon for the Fireplace units will not be being disclosed. One in all the important thing sticking factors within the deal talks was that WarnerMedia wished to take away legacy HBO as a channel from Amazon’s Prime Video Channels providing — and the businesses’ pact lays the groundwork to try this. WarnerMedia’s strategic aim is to maintain clients inside the HBO Max app expertise, giving it the power to collect information for suggestions and, beginning subsequent yr, promoting concentrating on for an ad-supported HBO Max tier.
Beginning Nov. 17, present subscribers of HBO via Amazon’s Prime Video Channels will be capable of log in to the HBO Max app with their Amazon credentials — at no extra value. Earlier this yr, Amazon mentioned it had practically 5 million HBO subscribers via Prime Video Channels.
As of the tip of the third quarter, WarnerMedia mentioned 28.7 million clients have been eligible to get HBO Max. The Amazon deal ought to instantly enhance that quantity to no less than 33 million.
The HBO app on Fireplace TV and Fireplace tablets will robotically replace to grow to be the HBO Max app; clients will be capable of log in utilizing their current HBO credentials. New clients can subscribe to HBO Max instantly within the app, for the $14.99 monthly value. Moreover, all current HBO Max clients (no matter how they subscribe to the platform) will be capable of entry HBO Max by way of supported Fireplace TV and Fireplace pill units utilizing their current supplier credentials.
“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” Tony Goncalves, head of gross sales and distribution for WarnerMedia, mentioned in saying the deal. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
HBO Max supplies about 10,000 hours of premium content material, together with programming from HBO, Warner Bros., DC, Cartoon Community, Grownup Swim, Turner Traditional Films and extra.
The HBO Max app on Amazon’s Fireplace units is built-in with the Alexa voice assistant. That may let clients launch and navigate the HBO Max app utilizing voice instructions, from a voice-enabled Fireplace TV distant or a paired Echo gadget. HBO Max content material will likely be included within the common search on Fireplace TV, which means it’s going to seem generally searches (e.g. “Alexa, find dramas” or “Alexa, find ‘Game of Thrones.’”) Clients can even ask Alexa to begin watching particular exhibits or films on HBO Max (e.g., “Alexa, play ‘Euphoria’” or “Alexa, play ‘The Dark Knight.’”)
“We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalized recommendations,” Marc Whitten, Amazon’s VP of leisure units and providers. “We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV.”