A video designed to lure athletic recruits to the College of Southern California has been pulled by the varsity after backlash on its insensitive tone.
The video confirmed Trojans gamers and coaches attending a faux premiere and Hollywood Hills pool occasion. It was created by the varsity’s new BLVD Studios, a inventive lab for athletic branding and content material.
Subsequent 12 months, the NCAA will determine on new guidelines for faculty athletes to leverage their identify, picture and likeness. That might doubtlessly imply big cash for outstanding athletes, and USC hoped to lure extra of them to the varsity by emphasizing the alternatives accessible in one of many world media capitals.
Nonetheless, the college took the video down after the scenes of unmasked gamers and coaches drew extreme backlash. Athletic Director Mike Bohn issued an announcement apologizing for the video.
“It was meant to be light-hearted in an otherwise tough year and we encouraged our athletes to participate,” Bohn stated. “In retrospect, the themes and timing of the video were out of step, especially given the challenges everyone is facing today. I apologize to the USC community for this lapse in judgment. We know we can do better next time.”