Scrubs marketer Figs managed to drag off an outrage two-fer with a latest video: offending each osteopaths and ladies clinicians.
Figs—which the Wall Road Journal dubbed the Warby Parker of scrubs for its direct-to-consumer gross sales mannequin and trendy promoting—briefly featured the video not too long ago on its web site. It exhibits a feminine mannequin portraying an osteopath whereas carrying the scrubs and studying “Medical Terminology for Dummies” whereas holding the ebook the wrong way up.
Offended tweets and requires a boycott adopted from feminine and male medical professionals and osteopaths, together with the obvious risk of a lawsuit for defamation from American Osteopathic Affiliation CEO Dr. Dr. Kevin Klauer.
That tweet was later deleted.
A typical objection got here from @missmedstudent: “As a female and a DO student, how would I ever ‘feel awesome’ about myself knowing that this is how you view me???”
Some famous the irony that the 7-year-old firm was based and run by two ladies.
In an in depth social media mea culpa, the corporate admitted the video was “offensive” and “disparaging to women in health care and our DO community.” Figs pledged to impose a “more robust approval process” on advertising and contain healthcare professionals.
Additionally forthcoming: a $100,000 donation to the American Osteopathic Affiliation.