‘I’m simply coasting’: viral sensation Doggface on the video that gave 2020 some pleasure | Life and elegance


Until a number of weeks in the past Nathan Apodaca, also called @420Doggface208, was working in a potato manufacturing unit in Idaho – till his life took a sudden flip with a single TikTok video.

If his title nonetheless doesn’t ring any bells, you have to watch this extraordinarily viral video of him longboarding to Fleetwood Mac’s Goals whereas sipping on a bottle of cranberry juice.

In a yr as tough as 2020, Nathan’s carefree embrace of life resonated throughout the web, brightening its in any other case drained and jaded corners. On the time of writing, his video has been considered greater than 60m occasions, and obtained greater than 10m likes on TikTok. Inside days, Ocean Spray despatched him a brand new truck. A GoFundMe arrange for him raised greater than $10okay. Goals re-entered the charts. Mick Fleetwood, Shakira, Jimmy Fallon and even Stevie Nicks have posted remakes of his video. He’s now seeking to purchase a home.

On the morning Nathan made the video he was commuting from his trailer, the place he’s been coping with water and electrical energy outages. Then his automotive broke down, which compelled him to hit the street on his longboard.

He arrived only some minutes earlier than his shift at his native potato manufacturing unit was because of begin. He mentioned he thought-about deleting the clip and getting on along with his day, particularly as telephones are prohibited on the manufacturing unit ground. However he acquired it up simply in time. By the tip of his second break, it already had 2m views.

On one hand you have got the American dream in a 25-second clip. However on the opposite, a narrative of how precarious life might be for therefore many Individuals, the place a security web comes within the type of having the ability to increase cash from strangers.

Nathan already had a small however respectable following on TikTok earlier than his huge hit, and had taught himself embroidery on greenback retailer beanies so he might promote his merch along with his Doggface emblem on. Now he has his personal official Halloween costume that’s promoting on his website at $68, and he hasn’t needed to go close to a single sew.

What can such a dizzying expertise with fame and virality be like? I spoke to Nathan to search out out.

Inform me about your emotional journey ranging from whenever you made the video. It looks as if that was a fairly unhealthy day to start out with.

It was only a common day. [My car breaking down] occurred to me virtually each different day. In order that’s why it was really easy for me to get my board, get my juice and simply take off. Stuff occurs. Let’s simply determine it out. And the whole lot labored in line: the track, the surroundings, the whole lot simply got here in line, it was excellent.

I posted it and didn’t suppose it was gonna blow up as a lot because it did, however I’m grateful that it did. I used to be in a position to discuss to Mick Fleetwood, I used to be in a position to get a automotive and truck out of this, it was simply insane.

What’s been the most effective half to date?

Truthfully, simply the response I’ve been getting from all people, the love and parodies and seeing everybody doing it.

Have there been any unhealthy components?

I’ve been getting little hate feedback and stuff, individuals saying they don’t perceive it. However I all the time simply dwell my life on the coast, ? Simply coasting.

What was your life like earlier than this? And together with your sudden fame do you’re feeling such as you’ve shifted away from no matter your previous life was?

I really feel the identical. Like I mentioned, I’ve no downside going again to the warehouse and work. That’s what I do. I’m a employee. I’ve all the time labored.

How has the pandemic been for you and your loved ones – has everybody been OK?

It’s been OK, however I misplaced an aunt to it in Wyoming; RIP to my Aunt Cassie. It’s been tough. However I’ve been blessed to have the ability to work nonetheless in Idaho. So apart from that, , we’ve been working and staying fixed with that.

I’m actually sorry to listen to that.


I used to be studying your interview with the Indian Nation Right this moment speaking in regards to the response you’ve been getting amongst your new Native followers. What have they been saying?

They’re simply glad that somebody is definitely within the information for one thing good. They’ve truly been blowing up the display screen on my web page recently. And it’s superior to see that persons are truly simply getting on the market and simply residing life, , and simply being glad.

I preferred the Rock the Vote video you probably did just lately. How are you feeling in regards to the election?

Principally we have to get on the market. If you have to use your voice, don’t be sitting there and speak about it. Go and do it. The one method you may make a distinction is in case you’re concerned.

There’s lots of people on the market who’ve seen your video who’re most likely having related points to those you had been going through in your life. Is there something you’d say to them now a lot has modified for you?

I do know it’s tough, what I imply? In every single place all people has their very own issues, their very own conditions and what you are able to do to get your self out of it. There’s individuals to assist. There’s all the time individuals to achieve out to.

What’s your dream consequence from all of this?

To be sincere, I simply really need to have the ability to have a home for me and my household, and to have the ability to get my mother right into a home, or one thing. After which mainly, simply dwell life and loosen up and chill. If I’m nonetheless doing movies, that’s cool. There’s lots of issues on the market that I’m making an attempt to achieve out to, making an attempt to seize maintain of so I don’t have to return to the warehouse. However like I mentioned, if it occurs, it occurs.

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