And but, even with all of that cash, Trump is being dominated by former Vice President Joe Biden in advert spending within the overwhelming majority of swing states.
And in a few of these locations it is not even shut. Biden has spent $98 million to Trump’s $69 million on adverts in Florida. In Pennsylvania, it is a whopping $33 million hole; $61 million for Biden to $28 million for Trump.
Trump’s marketing campaign has outspent Biden’s in solely 4 aggressive states: Georgia, Iowa, Ohio and Texas. At first of the 2020 marketing campaign, few politicos — of both occasion — would have predicted that Trump could be in any severe bother in any of that quartet of states, all of which he received by 5 factors or extra in 2016. And but, polling in all 4 states now suggests Biden and Trump are operating neck and neck.
Now. Cash — whether or not spent on TV adverts or the rest — is not determinative in a presidential election. If it have been, Hillary Clinton could be president proper now.
However spending on TV does point out the place every of the campaigns believes its greatest alternatives — and vulnerabilities — lie.
And that Trump shouldn’t be solely being drowned out by Biden within the overwhelming majority of swing states but additionally being pressured to spend closely in locations like Texas and Georgia tells you all the pieces you might want to know concerning the present state of this marketing campaign.
The Level: For all of their early bragging, the Trump marketing campaign finds itself proper the place it was at this level in 2016 — swamped on TV and hoping for a miracle. And most of the people do not get two miracles in a lifetime.