TikTok eliminated 37 million movies in India this yr earlier than it was banned

TikTok removed 37 million videos in India this year before it was banned
The corporate took down almost 37.7 million movies within the nation, TikTok stated in a transparency report launched on Tuesday. The report covers the primary six months of the yr, simply earlier than TikTok was banned in India as tensions rose between New Delhi and Beijing. TikTok is owned by ByteDance, a Chinese language firm.

Extra TikTok movies have been eliminated in India than every other market. The US was second, with almost 10 million movies eliminated. Movies eliminated globally accounted for lower than 1% of the full uploaded to the platform, TikTok stated.

Due to the coronavirus pandemic, TikTok stated it “relied extra closely on expertise to detect and mechanically take away violating content material” in India and different international locations. India additionally topped the listing within the second half of 2019, the primary time TikTok reported particulars on video removals.

India was an enormous marketplace for TikTok earlier than the federal government banned it and a number of other different well-known Chinese language apps in late June, citing a “risk to sovereignty and integrity.” The transfer adopted a border conflict between the 2 international locations earlier within the month that left not less than 20 Indian troopers useless.

The India ban was a giant blow to TikTok, whose international ambitions have additionally been hobbled by President Donald Trump’s risk to ban the app except ByteDance sells it. ByteDance, Oracle (ORCL), Walmart (WMT) and others at the moment are attempting to hammer out a deal that may save TikTok’s US operations.

India had been the most important driver of recent TikTok downloads, producing near 660 million installs since its launch in 2017, based on analytics agency Sensor Tower. ByteDance had forecast over $1 billion in promoting income from India this yr, most of it generated by TikTok, based on estimates from consulting agency R3.

In its transparency report, TikTok stated that of the roughly 105 million movies it eliminated worldwide within the first half of this yr, 31% have been taken down for holding “grownup nudity and sexual actions” and 22% have been eliminated for “minor security,” based on the report.

Like different common social media platforms, TikTok would not enable sexually specific content material on its app. The corporate additionally famous that “overtly sexual content material might be offensive inside sure cultures.”

Final yr, TikTok was blocked in India for a few month after an Indian court docket dominated that it might expose youngsters to sexual predators, pornographic content material and cyberbullying. The court docket reversed its choice following an enchantment by ByteDance, which stated on the time that it could proceed to reinforce security options.

TikTok has not been so fortunate this time round. The corporate stated in July it’s working with the Indian authorities to attempt to allay its considerations.

“We’ve not shared any data of our customers in India with any international governments, nor have we used such information in any method that might compromise the integrity of India,” Nikhil Gandhi, head of TikTok in India, wrote in a weblog publish.
However the app stays banned on this planet’s second most populous nation, and rivals are shifting in to scoop up Indian TikTokers as they scramble to seek out various platforms. YouTube introduced final week that it’ll launch Shorts, a TikTok copycat, in India first. Instagram has additionally entered the market with its personal video-sharing characteristic referred to as Reels. Fb (FB), Instagram’s mother or father firm, started testing Reels in India in July.

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