Maïmouna Doucouré, the director of the brand new film “Cuties,” says she acquired quite a few dying threats after Netflix mistakenly botched the discharge of her debut movie with an “inappropriate” promotional poster.
The backlash towards Doucouré’s movie started final month when Netflix began ramping up promotion for its Sept. 9 U.S. launch on the similar time the movie premiered abroad. The streaming big’s U.S. promotional poster confirmed 4 pre-teen ladies placing dance poses that led to greater than 20,000 individuals signing a petition demanding Netflix take away the movie.
A number of shocked Twitter customers deemed the poster “revealing” and claimed it was responsible of “explicitly sexualizing” the ladies, who reportedly painting 11-year-olds within the movie. The pile-on resulted within the movie receiving a nasty rap regardless of Netflix issuing an apology to verify it was not consultant of the film’s message.
“We’re deeply sorry for the inappropriate paintings that we used for Mignonnes/Cuties,” a Netflix spokesperson instructed FOX Enterprise on the time. “It was not OK, nor was it consultant of this French movie, which premiered at Sundance. We have now up to date the images and outline.”
In an interview following the poster scandal, Doucouré instructed Deadline that Netflix’s poster resulted in a slew of rage-filled and violent feedback coming her method.
“I received numerous attacks on my character from people who had not seen the film, who thought I was actually making a film that was apologetic about hypersexualization of children,” she instructed the outlet. “I also received numerous death threats.”
The director added that she had not seen the promotional poster for the U.S. model forward of time.
“I found the poster similtaneously the American public,” she reveals. “My reaction? It was a strange experience. I hadn’t seen the poster until after I started getting all these reactions on social media, direct messages from people, attacks on me. I didn’t understand what was going on. That was when I went and saw what the poster looked like.”
Happily for Doucouré, those that have since seen the movie confirmed the poster didn’t precisely symbolize the film. She’s since acquired some “extraordinary help” from viewers who noticed it at Sundance and in Berlin, she instructed the outlet.
In line with IMDB, “Cuties” follows an 11-year-old woman named Amy, performed by Fathia Youssouf, who joins a bunch of dancers named “the cuties.” The pre-teen “grows conscious of her burgeoning feminity – upsetting her mom and her values within the course of,” it states.
In line with Deadline, the director emphasised that she, and the film’s precise message, doesn’t approve of the hypersexualization of youngsters. Nonetheless, Doucouré credited Netflix for its intensive apologies.
“We had several discussions back and forth after this happened. Netflix apologized publicly, and also personally to me,” she says.
She mentioned she even acquired a cellphone name from Netflix’s co-CEO Ted Sarandos, who additionally apologized for the error.
Doucouré added that the film’s plot is predicated round her life along with “the story of many youngsters who should navigate between a liberal Western tradition and a conservative tradition at house.”
She concluded: “I actually hope that those who haven’t seen it, will see it, and I can’t wait to see their reaction,” she asserts. “Hopefully they will understand that we’re actually on the same side of this battle. If we join forces, we could make a big change in this world that hypersexualizes children.”