BTS are already driving in their very own lane. Now they’ve scored a tie-in with a Hyundai to assist drive them even additional forward.
The Ok-pop superstars at present (Sept. 2) launch the music video for “IONIQ: I’m On It,” by way of an ongoing partnership with the South Korean automotive maker.
The brand new tune and its slick, Hanki Goh-directed clip have a good time the launch of Hyundai’s new EV model, IONIQ.
“We had a lot of fun filming this video,” clarify BTS in an announcement. “It’s been a while since a music video style ad has come out like this. It didn’t feel like a commercial shoot. It felt like an actual music video shoot.”
Evolution and sensible know-how are key messages behind the tune and the automobile. “Change always starts small at first, but we feel things are really starting to change with eco-friendly technology,” BTS say. “[We] think we’ll look back and realise IONIQ was one of the starting steps.” they continue, “What we love is this idea that if you work harder and harder, it’s possible to see and create new opportunities and rewards for the future.”
As a part of the promotion, “IONIQ: I’m On It” is downloadable free of charge from the Hyundai web site, and the automotive producer will get ARMY in a frenzy with a limited-edition BTS merch giveaway.
In keeping with an announcement, Hyundai has produced an MP3 containing the tune and BTS members’ particular person messages to followers.
BTS are having fun with per week to recollect. Their first English-language monitor “Dynamite” blasts to No. 1 on the Billboard Sizzling 100, for BTS’ first chief on the songs chart. In actual fact, they’re the primary all-South Korean group to lead the Sizzling 100.
Watch the video for “IONIQ: I’m On It” beneath.