Blackpink and Selena Gomez’s New Video Is a Style-Fueled Sugar Rush

Blackpink and Selena Gomez’s New Video Is a Fashion-Fueled Sugar Rush

After weeks of anticipation, together with teasers, movie posters, and a clip of collaborator Selena Gomez in a throwback French lower bikini, Blackpink’s newest single and video for “Ice Cream” lastly dropped this morning. As with every launch by the Ok-pop superstars, the web has been set ablaze, racking up 40 million views (and counting) inside eight hours. The thrill generated by the video is about extra than simply the deliciously innuendo-laden music, which was co-written with Ariana Grande and her common collaborator Victoria Monét—it’s additionally because of the brilliantly playful vogue confections worn by each Blackpink and Gomez throughout its three-minute run. 

Since they have been first shaped by Ok-pop behemoth YG Leisure in 2016, the assorted members of Blackpink have quick established their particular person takes on vogue, every aligning themselves with a serious vogue home in traditional lady band fashion. (Because the group’s most infamous vogue fan, Jennie was the primary to companion with a model by changing into a Chanel ambassador, whereas Jisoo is a fan of Dior; in the meantime, Lisa and Rosé have gravitated to edgier appears by Celine and Saint Laurent respectively.) All 4 pay homage to their favourite model within the video with their equipment—notably with Jisoo’s Dior baker boy cap, a staple of Maria Grazia Chiuri’s designs for the home, in addition to the Chanel bumbag, bracelets, and gloves that present up on Jennie.  

That’s to not say that their style for rising designers isn’t additionally on full show. A specific spotlight is Rosé’s Ashley Williams corset that includes a spray-painted Dalmatian paired with a frothy feathered skirt—the London designer’s signature kitschy particulars are an ideal match for the video’s cutesy, pastel-hued aesthetic—whereas one other is the crocheted floral bikini tops the band sourced from British impartial label Fluffy. Blackpink’s signature mixture of excessive vogue with extra accessible items is what made the band international fashion icons within the first place, in spite of everything, they usually haven’t forgotten it. 

Then, after all, there are Gomez’s appears, for which the singer and her stylist Kate Younger selected to pay homage to ’40s pinup ladies with a collection of appears that featured stripes and polka dots galore. In a peach-colored tie-up prime, breezy blue flared shorts, and her hair teased into refined liberty rolls, Gomez appears each inch the 21st-century Betty Grable. It’s an exciting, escapist joyride by means of Blackpink and Gomez’s candy-colored universe—and a vogue extravaganza as candy and sugary because the title suggests.

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