In honor of what would have been Kobe Bryant’s 42nd birthday, Nike launched a tribute to the late NBA star.
The video, titled “Better” and narrated by rapper Kendrick Lamar, illustrated Bryant’s dedication on and off the court. Throughout the 90-second montage, viewers get a glimpse at several throwback family photos and a touching clip of Bryant playing with one of his daughters as a toddler, seemingly after a game.
In addition to the intimate family moments, the montage included highlights from Bryant’s career, footage of other prolific athletes, as well as clips from the recent George Floyd protests.
“Kobe taught us to be better,” Lamar mentioned to start out the video. “Better dreamer. Better waker. Better stretcher. Better walker. Better talker. Better walking the walk and talking the talk. Better blocker. Better sprinter. Better loser. Better winner. Just be better.”
He continued: “Better form. Focus. Better friend. Better fighter. Better riding. Better eater. Better leader. Better generation. Better nation. Just be better. Can you do that?”
The tribute ends with a clip of Bryant saying “Mamba out,” whereas the gang chants his identify, and it fades into the message “Mamba forever.”
“Kobe Bryant was famous for his work ethic, and his commitment to improving every element of his game inspired athletes around the world, on and off the court,” a press release on Nike’s web site learn. “This relentless drive for improvement is celebrated in a new Nike film commemorating Mamba Mentality, Better.”
Nike additionally shared the video on their Instagram web page, captioning the put up, “Kobe taught us to be higher. A greater scorer, higher mentor, higher father, higher champion. At present, on his birthday, we proceed his countless pursuit of higher.“
On Sunday, Bryant’s widow, Vanessa Bryant, additionally shared a tribute to her late husband on his birthday.
Alongside an outdated picture of the couple wearing black tie, the mom of 4 wrote: “Our lives really feel so empty with out you … I’ve been fully damaged inside. As a lot as I need to cry, I put a smile on my face to make our daughters days shine slightly brighter. I’m not the sturdy one, they’re. They’re sturdy and resilient. I’m certain you’re pleased with them.”
Bryant’s good friend and former teammate Pau Gasol, who’s stayed shut with Bryant’s household within the seven months since his dying, posted his condolences and Nike’s video, as properly.
“Pleased birthday brother,” the six-time All-Star tweeted. “Kobe taught us to be higher. A greater scorer, higher mentor, higher father, higher champion. At present, on his birthday, we proceed his countless pursuit of higher. #MambaMentality.”
Bryant died in a helicopter accident on January 26, alongside together with his 13-year-old daughter, Gianna, and 7 others.