The upbeat, dance-y and vivid music video from BTS was launched on YouTube Friday, Aug. 21, at 12 a.m. ET/1 p.m. KST. By 8:35 p.m. ET (9:35 a.m. KST on Saturday), “Dynamite” had registered greater than 86.four million views on YouTube. That has pushed it forward of the prior document holder: Blackpink’s “How You Like That,” which two months in the past racked up an official tally of 86.three million views within the first 24 hours.
What’s extra, BTS — with its terribly passionate fanbase (aka BTS Military) — nonetheless has practically three and a half hours left to pad its lead with “Dynamite,” and will even crest the 100-million views mark.
“Dynamite,” the group’s first track totally in English, hit the No. 1 trending spot on YouTube globally inside 12 hours of its debut. The video additionally notched a document for most-viewed YouTube Premiere with greater than three million stay concurrent viewers (with official numbers but to be launched by YouTube).
YouTube’s 24-hour views metric has grow to be a yardstick within the music enterprise for bragging rights and promotion. In response to some promoters gaming the system, YouTube modified its methodology for YouTube Music Charts in September 2019 to not depend paid promoting views in 24-hour counts, which it mentioned was to greatest replicate genuine fan engagement.
Word that BTS has beforehand held the 24-hour views document a number of instances, most lately with the April 2019 launch of “Boy With Luv” that includes Halsey (74.6 million views within the preliminary one-day interval). The “Dynamite” vid was directed by Yong Seok Choi of manufacturing agency Lumpens, who additionally helmed “Boy With Luv.”
BTS’s TV efficiency premiere of “Dynamite” will happen at the 2020 MTV Video Music Awards, scheduled to air Aug. 30 at Eight p.m. ET/PT.
Watch the BTS “Dynamite” video beneath (or at this hyperlink):