Despite, y’know, all of this, Hackney’s Bree Runway has discovered a technique to push by within the 12 months 2020. She’s had cosigns from Missy Elliott, Amine and now Doja Cat, in addition to rising her personal base of followers and protecting them fed with bold songs and movies all through lockdown.
Firstly there was the bass-heavy ‘APESHIT’ earlier this 12 months, then she dabbled with ‘90s R&B on ‘Damn Daniel’ and teamed-up with Rina Sawayama on the remix of the British pop star’s slinky ‘XS’. Now there’s ‘Gucci’ and its putting video, a celebration of Black Woman Magic with Bree piloting a kaleidoscopic journey laced with putting and metallic appears, underpinned luxurious and grandeur. It’s a music, in spite of everything, about designer clobber.
It’s not been simple to achieve some extent of such strident creativity, although, “in the first days of lockdown I was overwhelmed”, she says. However regardless of this setback, Bree’s made it clear that she’s forging her personal narrative, mastering the artwork of the “quarantine music video” in her lockdown releases and solidifying her status as one of many UK’s most versatile – and artistic – musicians and entertainers.
She tells NME about how lockdown has been for her and the tribulations that inevitably come up as a musical trailblazer.
The lockdown interval has pressured you to return to your DIY roots. Has the been rewarding in a means?
“It was hard when I realised that I couldn’t shoot the ‘Damn Daniel’ video the way I wanted to because of lockdown. It was going to be like a mini-movie and we were even going to get Yung Baby Tate to come down from Atlanta, but when I realised this wasn’t going to happen in that way, I sat on my bed and started crying and I thought ‘everything is going to go downhill from here’. I knew how excited everyone was over ‘APESHIT’, and I just didn’t know what to do. But then I remembered that, really, this is how I started. I’ve done this DIY stuff before, the only difference was that now I had more knowledge, experience and ideas. It could only be good. So I got my thinking cap on and created a space in my living room and shot the video there.”
‘Gucci’ is an upbeat anthem detailing the way you deserve the finer issues in life. Had been there any hesitations about releasing a music like this given the present local weather?
“Not at all. I wanted a piece of work that I could look back at and remember that, although lockdown has been crazy for me and the Black community, there was still a moment where I felt amazing. At one point in lockdown, Black issues were at the forefront and everything was in your face. The racists were jumping out, the performative allyship was jumping out, everything was driving me nuts. It was hard for me to remember how special I was, so I wanted to make something that I could look back on and be like, ‘oh go, girl, you are a diamond honey!’”
Contemplating your numerous catalogue – and fanbase – is there strain to make sure that each launch sounds totally different to the final?
“I don’t feel pressured at all. It’s natural for me to step into the studio and come out with a country, rock, or trap song. I’d feel pressured if I was focused on making songs that gave me high streams or something, but I don’t think about those kinds of things. Throughout my journey, I just want to continue to showcase the different sides of me. Everything I do is easy if I have that logic. Right now, all I care about is my fanbase, and they’re amazing. It’s shocking at this point to have the kind of fans that I have.”
There’s some high-profile followers, too. You lately teamed up with Amine on his new observe ‘Pressure in My Palms’ come about?
“Amine found out about me when I dropped the song ‘2ON’. He commented on my clip saying that it was fire, asking to do a session with me. So, when I got to his studio, he asked me, “do you want to rap or sing today?” After telling him that I wished to sing, he mentioned he had a music in thoughts. I obtained within the sales space and freestyled on a observe, and it made the reduce! He mentioned that he didn’t count on me to be humorous and assumed I’d be cocky. I feel it’s as a result of my fashion may be very totally different, so individuals don’t know what to anticipate from me.”
Lockdown has been loopy for me and the Black group, however with ‘Gucci’ I wished to seize that there was nonetheless a second the place I felt superb
You’ve collaborated with an array of ladies on all of your work at each stage – is having that illustration essential to you?
“Absolutely! I love collaborating with other women – it’s like I’m bringing two different worlds together to fuck it up. To me, collaborating with other women is almost like when you meet a girl in the bathroom and scream about how much you love each other’s hair. Everyone’s sound is so different, which creates something special when you mix it together.”
Earlier than lockdown you mentioned that you just have been hoping to do a headline present this 12 months, however clearly the pandemic has modified issues. Has it made you rethink a number of the plans?
“It’s made me feel really sad. I can’t believe this is how the year has gone. Everything had been building up so nicely and it would have been great to connect with people in real life. When I do finally have a headline show, I want to focus on fashion and theatrics, bringing what I do now to the stage.”
You’ve developed a robust following within the US, however is the UK as receptive to your music?
“As a British black women doing something outside the norm, definitely not. If it wasn’t for America, I honestly don’t know if I’d be where I am today. It’s the Americans that circulate my stuff on the internet. I feel bad for anyone trying to do something different over here. Even on social media, I’ll post something creative or different and someone from the UK will comment on something insignificant like my outfit. It’s such a problem over here, people can be very rude and judgemental. Bullying online and causing a ruckus has become so normalised now – this country has got to do better.”
In gentle of this, do you are feeling a strain to adapt to what’s standard over right here to enchantment to the UK crowd?
“I don’t feel the need to create a version of my music to fit in anywhere. But here, they like a certain thing, sounds like drill, grime and afro-swing. I’m afraid I can’t give them that. Maybe I’ll do it in the future, but I’m not forcing it. In ‘Gucci’ I said, “Stay causing damage / In my own lane these bitches got traffic”, and that’s it. I’m not in a congested lane after I’m simply doing me. I’m creating my very own path, and nobody can stand in my means.”
Bree Runway’s new single ‘Gucci’ is out now