Final week, Epic Video games threw Apple’s iconic “1984” Tremendous Bowl spot again in its face in a parody advert recasting the Cupertino large as Massive Brother. The oldsters at Epic went to extremes to imitate the format and particulars of the unique industrial from Chiat/Day and directed by Sir Ridley Scott, as you’ll see on this side-by-side comparability of scenes.
“I guess it’s flattery for ‘Fortnite’ to copy it shot for shot but would have been nice to at least receive some recognition for all the ‘real world’ hard work we did back then and with no VFX at all,” Scott informed Advert Age over e-mail.
Whereas Scott remembers the well-known massive sport advert fondly, he thinks Epic’s energies may have been extra productive elsewhere. “As for the message in the ad, it would have been energy better spent if there was genuine social purpose,” he said. “I can see a redeployment in support of Black Lives Matter or maybe even democracy for instance!”
Check out the similarities beneath.