Drake delivered on his promise of recent music at midnight, releasing a Lil Durk-featuring single referred to as “Giggle Now Cry Later.” The video reads like a Nike advert, comprised of scenes shot on the sportswear model’s Oregon headquarters and that includes cameos from famous person Swoosh endorsers.
In it, the Canadian rolls as much as Nike HQ in a Maybach and steps out with a mysterious pair of sneakers on ft. Later, he hoops with Kevin Durant, performs soccer with Odell Beckham Jr., and will get tackled by Marshawn Lynch. The video even has Drake visiting the Nike firm retailer, a legendary spot close by the place workers and mates of the model can store for brand new items at discounted costs.
Drake was beforehand signed to Nike’s Jordan Model, a partnership he introduced in 2013. He was pitched by and got here near a take care of Adidas in 2018, however a partnership there by no means materialized. Since then, the rapper has aligned himself with Nike, though neither get together ever formally introduced a deal.
Nike hasn’t confirmed any Drake sneakers but, however sources inform Complicated an Air Power 1 made in collaboration along with his OVO model will launch in early 2021.