Bitcoin Money (BCH) advocate and CEO of BitcoinBCH.com, Hayden Otto, has launched a fundraising marketing campaign to create viral movies selling BCH to mainstream audiences — after failing to win over crypto converts to the trigger.
The final video produced by Otto garnered greater than 100,000 views throughout varied social platforms. He was additionally behind a controversial viral video final 12 months displaying a Bitcoin double spending exploit of the Binance-backed TravelbyBit fee community
The marketing campaign goals to boost 650 BCH (practically $180,000) and has garnered 192.52 BCH (roughly $53,000) in donations already within the first 48 hours.
The marketing campaign is hosted on Flipstarter, a BCH-powered fundraising platform that has facilitated greater than 2,900 BCH value of contributions towards varied initiatives in assist of Bitcoin Money growth.
The funds can be used to create movies with a funds of both $5,000 or $10,000 every to be posted to Youtube, Lbry.io, and Bitchute, alongside different “alternative streaming sites.”
Fund advertising, not growth
Otto informed Cointelegraph he determined to start out the marketing campaign after noting a number of BCH supporters “saying that they would prefer to donate to Bitcoin Cash marketing rather than development.”
Otto has spearheaded quite a few advertising initiatives for BCH over the previous three years, together with “producing video content for online audiences, […] running meetups, or putting up signs/billboards.”
Otto asserted that monetary assist from the neighborhood would enable him to “supercharge” his promotional efforts.
BitcoinBCH.com’s fleet of promotional autos
Otto emphasised the significance of exposing non-crypto-native audiences to Bitcoin Money, telling Cointelegraph: “One mistake Bitcoin Cash supporters have made is that they have attempted to convert people to Bitcoin Cash that are already involved in cryptocurrency and ingrained in their beliefs.”
“There has been some success with getting this type of person on board […], but the target audience is too small,” he stated.
Otto added that many “people who are already involved in crypto […] are price speculators” who need “to make a quick buck on hype and things that’ll never achieve any real-world adoption.”
“It is far more effective to target individuals and businesses who have not yet experienced cryptocurrency, which is like 99% of the people on the planet.”
The Bitcoin Money neighborhood partnered with rapper Lil Windex to launch a music video and single title Bitcoin Ca$h in 2018. The video has greater than 1.5 million views on YouTube.