JoJo took followers behind the scenes of the shoot for her new music video “What U Want” on Friday (Aug. 7), solely for Billboard‘s First Stream+.
Describing her fiery new single as “one other stage of confidence that I’m feeling at this level in my life,” the pop singer explains the premise behind the observe’s take-it-or-leave-it message.
“It is like whenever you’re in a situation-ship and also you’re realizing, ‘Yo, I’ve the whole lot that you could possibly need, so what do you want? As a result of I do not wish to keep on this no-man’s land, on this entanglement. You understand, I am too fly for this, just about. So inform me what you want, in any other case I gotta go.'”
JoJo additionally opened up in regards to the inspiration for the only’s choreography-laden video. “Principally I simply wished to bounce for this video…I simply wished to bounce all through the entire thing, I’ve by no means actually achieved that earlier than,” she says. “I wished it to be colourful, I wished to herald the colours from this album packaging and have that correlation.”
“What U Want” is featured on the upcoming deluxe version of the singer’s 2020 album Good To Know, and follows visuals for lead single “Man” in addition to album highlights “Small Issues” and the Tory Lanez/30 Roc collaboration “Comeback.” Subsequent, JoJo will probably be teaming up with Demi Lovato for a remix of album minimize “Lonely Hearts,” which is about to be launched together with the remainder of the deluxe LP on Aug. 28 by way of Warner Information.
Watch JoJo’s unique IGTV video with Billboard under.